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Showing posts from August, 2024

Watch and Learn: Sales Movies! Joy

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell.

The History of Net Promoter Score (NPS): A Simple but Powerful Tool for Customer Loyalty

If you have ever been asked to rate how likely you are to recommend a product, service, or company to a friend or colleague, you have encountered the Net Promoter Score (NPS). NPS is a widely used metric that measures customer loyalty and satisfaction based on a single question. But how did NPS come to be, and why does it matter for businesses today? In this blog post, we will explore the origins, benefits, and best practices of NPS. What is NPS and How Does It Work? NPS was first introduced by Fred Reichheld, a partner at Bain & Company, in his 2003 Harvard Business Review article, "The One Number You Need to Grow" . Reichheld and his team wanted to find a simple and reliable way to measure customer loyalty across different industries and contexts. They tested various questions and found that the best predictor of customer behavior was their willingness to recommend a company to others.

Watch and Learn: Sales Movies! Arbitrage

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell.

Watch and Learn: Sales Movies! Tommy Boy

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell. "Tommy Boy," the classic comedy film, has surprisingly become a source of inspiration for sales professionals. The movie's protagonist, Tommy Callahan, played by Chris Farley, embarks on a journey to save his family's auto parts business after the sudden death of his father.  Despite being a comedy, "Tommy Boy" offers valuable lessons for anyone in sales.

The True Mark of a Manager: Prioritizing Your Team's Success

The phrase "manager survival" implies a mindset focused on self-preservation, where personal security and position eclipse all other concerns. This mindset is fundamentally flawed and counterproductive to building a successful and sustainable team dynamic. A true manager embodies a different set of priorities, where the well-being, development, and performance of their team take precedence. It's about creating an environment where individuals feel empowered, supported, and inspired to reach their full potential. Let's dive into the core reasons why this perspective is vital to leadership success. Why Team Success Should Be Top Priority When you invest in your team members, their growth and satisfaction translate directly into better performance. Engaged employees are more productive, loyal, and proactive. Their success fuels organizational success. A culture of fear and self-preservation stifles innovation and risk-taking. When employees feel safe and valued for their...

Watch and Learn: Sales Movies! Baby Boom

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell. The 1987 film "Baby Boom" is more than just a comedy-drama; it's a treasure trove of sales lessons wrapped in an entertaining package. The movie follows J.C. Wiatt, played by Diane Keaton, a high-powered executive who inherits a baby and moves to Vermont. There, she starts a gourmet baby food company, which turns into a successful business venture.