Retail Needs Less Discount Noise and More Customer Imagination Retailers often believe they are attracting customers because they give discounts, promotions, coupons, points, seasonal offers, weekend deals, loyalty mechanics, and all the usual commercial fireworks. Fine. Discounts work. Sometimes. But discounts are not a strategy. They are often just a tax on weak imagination. The real question is not how many promotions a retailer can throw into the market. The real question is whether the store becomes more useful, more attractive, more personal, more intelligent, and harder to replace in the daily life of the customer. Because customers do not return only because something was cheaper once. They return because the experience made sense. Because the store helped them. Because the process was easier. Because they discovered something. Because they felt understood. Because the retailer did not behave like a warehouse with a cashier, but like a useful companion in ordinary life. Retail ...
Inspiration, Strategy, and Success - One Idea at a Time.