Watch and Learn: Sales Movies! Cadillac Man

Watch and Learn

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought.

At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell.

The Cadillac Man is a 1990 comedy film starring Robin Williams as a car salesman who has to deal with a hostage situation at his dealership. 

Cadillac Man was based on a true story, he lived under a viaduct in Queens. He was one of an estimated 500,000 homeless veterans in America. In 2005, Cadillac Man wrote an article for Esquire about his life on the streets. 

The movie is not only funny, but also offers some valuable sales lessons that can be applied to any business. Here are some of them:

- Know your product. The Cadillac Man knows everything about the cars he sells, from their features to their history. He can tailor his pitch to different customers and highlight the benefits that matter to them. He also knows how to handle objections and overcome challenges. For example, when a customer complains about the price, he says: "You're not buying a car, you're buying a legend."

- Build rapport. The Cadillac Man is friendly, charismatic and empathetic. He listens to his customers and tries to understand their needs and desires. He also uses humor and storytelling to create a connection and make them feel comfortable. He shows genuine interest in their lives and makes them feel valued. For example, when a customer tells him about his son's baseball game, he says: "That's great, I love baseball. Who's his favorite player?"

- Be persistent. The Cadillac Man never gives up on a sale. He follows up with his customers and reminds them of the benefits of buying from him. He also uses creative strategies to get their attention and persuade them. For example, when a customer is hesitant to buy a car, he says: "You know what? I'll throw in a free trip to Hawaii if you buy today."

- Be adaptable. The Cadillac Man can handle any situation that comes his way. He can deal with
difficult customers, angry bosses and even armed gunmen. He can think on his feet and improvise solutions. He also knows how to use his environment and resources to his advantage. For example, when he is held hostage by a jealous husband, he uses his sales skills to calm him down and negotiate a peaceful outcome.

The Cadillac Man is a great example of a successful salesman who knows how to sell anything to anyone. By applying these lessons, you can improve your own sales performance and achieve your goals.

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