Watch and Learn: Sales Movies! Used Cars

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought.

At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell.

The 1980 comedy "Used Cars," directed by Robert Zemeckis, is more than just a source of laughter; it's a treasure trove of sales lessons that are still relevant today. The film follows the story of a down-and-out car salesman who is trying to save his lot from being taken over by his unscrupulous brother. 

Here are some key sales lessons from the movie:

The Power of Persuasion: The protagonist, Rudy Russo, played by Kurt Russell, is a master of persuasion. He knows how to play to the emotions of his customers, demonstrating that understanding your client's needs and desires can lead to successful sales.

Importance of Trust: One of the most memorable quotes from the movie, "All you have to do is get them in that car. Nothing sells a car better than the car itself. Now remember this: you have to get their confidence, get their friendship, get their trust. Then get their money," highlights the importance of building trust with clients. It's a reminder that sales are not just about transactions but about relationships.

Adaptability: The characters in "Used Cars" are constantly faced with unexpected challenges, yet they adapt and find creative solutions. This adaptability is crucial in sales, where the ability to think on your feet can turn a potential loss into a win.

Ethics in Sales: While the movie showcases a range of dubious sales tactics, it also subtly comments on the importance of ethics in sales. It's a lesson that short-term gains from unethical practices can lead to long-term losses.

Persistence Pays Off: The film's characters never give up, no matter how dire the situation seems. Persistence in following up on leads and closing deals is a vital trait for any salesperson.

As for the best quote, it's subjective, but one that stands out for its blend of humor and sales wisdom is the aforementioned advice on trust-building. It encapsulates the essence of salesmanship in a single line, emphasizing the sequential steps of winning over a customer.

"Used Cars" may be a comedy, but its portrayal of the sales world offers valuable insights that can be applied in real-life sales scenarios. Whether you're a seasoned sales professional or just starting out, there's something to learn from this classic film.