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Showing posts from June, 2024

Watch and Learn: Sales Movies! The Company Men

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell. "The Company Men," a film that delves into the lives of corporate professionals during a tumultuous economic downturn, offers a wealth of insights into the world of sales and the personal struggles that come with it. Here are some key sales lessons gleaned from the movie: Resilience in the Face of Adversity : The characters in the film face significant professional and personal challenges. This teaches us the importance of resilience in sales. The ability to bounce back from setbacks and continue striving for success is crucial. Adaptability and Skill Development : As the corporate landscape ...

How to Streamline Software Development with Agile Wireframing and Waterfall Implementation

Agile Wireframing and Waterfall Development: A Winning Combination for Software Projects In this blog post, I will share with you how to optimize software development wireframing in an agile way with Adobe XD, and after the project is accepted, go waterfall with the software development. Wireframing is a process of creating low-fidelity prototypes of the user interface, functionality, and navigation of a software product. It helps to communicate the design vision, test ideas, and get feedback from stakeholders and users. Traditionally, wireframing is used in a waterfall way, where the business analysis function acts as a translator between the business team and the software developers. The business analysts gather the requirements, create the wireframes, and document them in a detailed specification. Then, they hand over the specification to the developers, who implement the design according to the specification. However, this approach has some drawbacks, such as:  - It is time-con...

Watch and Learn: Sales Movies! Love and Other Drugs

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell. "Love and Other Drugs," a film that delves into the life of a pharmaceutical salesman, offers a unique perspective on the world of medical sales and the personal challenges that come with it. The movie provides several sales lessons that can be applied to various industries, not just pharmaceuticals. One of the key takeaways is the importance of understanding and believing in the product you're selling . The protagonist, Jamie Randall, played by Jake Gyllenhaal, shows that having confidence in what you sell can make a significant difference in how you present it to potential clients. His ...

Rock Your Business World! Your Ultimate Guide to Crafting a Corporate Radio Stream

Good Morning Vietnam! A company radio serves as a vital communication tool that can significantly enhance the sense of community and teamwork among employees. By providing a common platform for sharing information, it ensures that all team members are aligned with the company's goals and updates throughout the workday.  Moreover, it can boost morale by featuring employee achievements, anniversaries, contests, music, joke of the day, or talk segments that add a personal touch to the workday, making it more enjoyable and engaging.  In essence, a company radio can be a powerful instrument in building a unified, informed, and motivated workforce. A corporate radio stream can have many benefits for your business, such as: Enhancing your brand identity and reputation Increasing your reach and engagement Providing valuable information and entertainment Boosting your internal and external communication Creating a sense of community and loyalty But how do you build a corporate radio s...

Watch and Learn: Sales Movies! The Social Network

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell. "The Social Network," a film that chronicles the rise of Facebook and its founder, Mark Zuckerberg, is not just a compelling narrative of entrepreneurship and innovation but also a treasure trove of lessons for sales professionals and business leaders. Here are some key takeaways: Persistence is Crucial : The movie highlights the importance of persistence in achieving success. Zuckerberg's relentless pursuit of his vision for Facebook, despite numerous challenges, underscores the value of staying the course in the face of adversity. Confidence in Your Product : Confidence can be a game-ch...

The Future of Marketing and Operations: How to Adapt, Innovate and Thrive in a Changing World

How Marketing and Operations Can Make or Break a Company.  As someone who has worked in various industries and roles, I have witnessed the good, the bad and the ugly of how companies manage their marketing and operations functions. In this blog post, I want to share some of my insights and observations on why these two functions are so critical for the success of any business, and how they can also be the downfall of many. The Art and Science of Selling, Marketing Marketing is often misunderstood and underappreciated by many executives and managers. Some think that marketing is just about creating fancy ads, organizing events, or sending out newsletters. Others think that marketing is a cost center that does not contribute to the bottom line. Both views are wrong and dangerous. Marketing is the art and science of selling. It is about understanding the needs, wants, preferences, and behaviors of your target customers, and creating value propositions that match them. It ...

Watch and Learn: Sales Movies! The Founder

Not all of these movies cast the sales profession in the best light. Few of them tie directly to the work we do today of engaging prospects and building relationships in the digital space. But as you watch these heralded classics, you’re bound to come away with some insight and food for thought. At the very least, you’ll have a stomach full of popcorn and candy. Now there’s an easy sell. " The Founder " , a film that chronicles the story of Ray Kroc and his journey in building the McDonald's empire, offers a treasure trove of sales and business lessons that entrepreneurs and sales professionals can learn from. Here are some key takeaways: Be Curious : Curiosity can lead to significant discoveries and opportunities. Ray Kroc's curiosity about why a small diner would order an unusually large number of milkshake machines was the first step towards his massive success. Explore New Ways : Innovation is not just about creating something new; it's also about improving e...

Digital Transformation Decisions: Reasons why Enterprise Level projects fail

The Digital Transformation Decision: Your Options and Their Costs - A Critical Guide to Building Your Digital Strategy The feedback has been great. Get ready for two follow-up posts: Avoid the pitfalls of enterprise project failure with our strategy breakdown and best practices for each transformation path. When a project fails, everyone suffers A failed project is a source of frustration and embarrassment from the wasted effort and budgets to the executive sponsoring the initiative, to the customer who was counting on the final deliverable. The failure of enterprise software projects can often be traced back to a series of cascading issues, with poor scope definition being a critical early misstep. When the scope document is inadequate, it sets off a chain reaction: the project manager struggles to develop a comprehensive work breakdown structure, leading to an ineffective project plan. This lack of clarity can result in misaligned expectations among stakeholders, where the delivera...